Symplicity Website Redesign

Project Overview:

Symplicity’s issue management application that is internal lack tools for their customer success to work efficiently. The goal of the project was the redesign the issue management tool called “Manager” to “Manager 2”. Creating better ways to review issues, triage, set status and comments were a few of the features new.

Additionally, Manager 2 would allow customer reps to create client profiles to hold key information and issue submissions.

Marketing Objectives

1. Maintain and grow customer base

2. Build a cohesive and identifiable brand across all markets

3. Reinforce Symplicity as an industry leader across all markets

Most relevant to website redesign

Build a cohesive and identifiable brand across all markets


Information Architecture, SEO:

We documented all pages and the navigation routes three levels deep. In addition, there are page titles, descriptions and SEO keywords for each page defined.

Revised site map to improve navigation and taxonomies

Design system for product pages

New Blog Pages

Website Post-Launch Results